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The back-to-school (BTS) season is one of the most competitive and rewarding times of year for marketers. With parents, students, and educators all shifting into shopping mode, it’s a prime moment for brands to show up with messaging that connects, inspires, and drives action.
To better understand how families are approaching back-to-school shopping in 2025, we surveyed consumers across the U.S., Canada, the UK, Belgium, the Netherlands, and Germany to understand their shopping patterns, habits and preferences.
From nostalgic lounges to DJ Khaled’s dinner table, POSSIBLE 2025 was a masterclass in mindset-first advertising. Discover the top trends, boldest ideas, and cultural moments that are reshaping the future of advertising.