Our AI-powered data engine analyzes billions of signals across the open web—mapping consumer attention, contextual alignment, and creative performance in real-time to fuel smarter campaigns.
Our AI-powered data engine analyzes billions of signals across the open web—mapping consumer attention, contextual alignment, and creative performance in real-time to fuel smarter campaigns.
Our AI-powered data engine analyzes billions of signals across the open web—mapping consumer attention, contextual alignment, and creative performance in real-time to fuel smarter campaigns.
The Mindset Graph powers a continuous intelligence loop, where each stage builds on the next in real-time.
So campaigns don’t just reach people, they resonate.
Helping brands find new ways to connect with people.
Fueling richer audience personas and new opportunities to connect with them in meaningful ways.
Unbeatable business intelligence and data science.
Creating high reaching, highly effective contextual recommendations.
Seamlessly activate via GumGum’s SSP or leading DSPs.
While real time optimization means you get the most out of the campaign.
Detailed and granular reporting unique to your brief.
Showing which methods and contexts were most effective for your brand and campaign.
The Mindset Graph analyzes your RFP and creates a powerful contextual strategy to maximize the reach and effectiveness of your campaign.
“The Mindset Graph is set to supercharge how GumGum can help us discover, understand, and engage audiences. We’re already using the Mindset Graph to uncover insights about our audiences, and we look forward to continued success as our campaigns progress!”
Matt Tagg
Group Account Director
Kinesso UK & Ireland
“The Mindset Graph allows us to tap into the Open Web’s full potential by understanding not just where audiences are, but why they’re there.”
Kevin Lusakivana
Senior Campaign Manager, Digital Media
Pernod Ricard BE
“By leveraging the Mindset Graph, we’re able to navigate the complexities of the Open Web with precision, unlocking opportunities for true, personalized engagement.”
Dan Glynn
Media Buying Lead
Heineken
