GumGum, the contextual-first technology leader transforming digital advertising, is launching the first multicultural partnership for its In-Video ad solution with Fuse Media, the leading diverse-owned and operated media company. This partnership empowers brands and advertisers to effectively engage multicultural audiences at scale like never before, as In-Video ads can increase attention rates by more than 30%.
GumGum’s In-Video solution allows placement of ads directly into video content on Fuse Media’s FAST channels in a way that feels natural and non-intrusive for viewers. This innovative approach ensures seamless engagement with multicultural audiences representing nearly 7 trillion in buying power.
“Multicultural audiences are the new general market,” said Ken Weiner, CTO of GumGum. “By combining our In-Video solution with Fuse Media’s diverse channels, we provide brands with a powerful and effective way to deliver culturally relevant ads without disrupting the viewer experience. This is an essential step in connecting with the diverse consumer groups that are shaping the future of digital advertising.”
GumGum’s In-Video ads blend seamlessly into the TV viewing experience, engaging audiences at their most captivated moments—while immersed in content. As traditional ad breaks face growing resistance, this solution offers a unique opportunity to maintain viewer attention and increase engagement. With Fuse Media’s diverse-focused FAST channels reaching over 50mm multicultural viewers monthly, brands can connect with highly engaged households that are more likely to consider new products after seeing ads.
"The exponential growth of CTV continues to provide advertisers with untapped opportunity to reach consumers," said Jim Keller, Chief Revenue Officer, Fuse Media. "We are excited to partner with GumGum on ad solutions across Fuse Media's diverse-focused FAST channels and to authentically connect brands to viewers who are engaged with the content, receptive to ad messages, and highly influential.
To deliver the most relevant and engaging ad experience, GumGum’s In-Video technology analyzes the context of a video, identifying key elements like scenes, objects, and themes. This ensures ads align naturally with the environment—such as an auto brand’s ad appearing during a scene featuring a busy New York City street. Additionally, GumGum can transform traditional display or video assets into animated In-Video units, enabling advertisers to repurpose existing creative to engage CTV audiences effectively. For more information, please reach out to pr@gumgum.com.
About GumGum
GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions.
We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset.
Founded in 2008, GumGum is headquartered in Santa Monica, California, and operates in 19+ markets. For more information, please visit gumgum.com.
About Fuse Media
Fuse Media is a Latino-owned, global entertainment company, and the leader in creating and distributing inclusive, purpose-driven stories and experiences for and with culturally diverse young adults. With a portfolio of award-winning original content and a growing multiplatform global footprint, Fuse Media strives to authentically reflect the world of its young and diverse audience, pioneering a multicultural and creative destination. The Fuse Media family includes linear channels Fuse and FM (Fuse Music); subscription streaming service Fuse+; a rapidly growing roster of owned and operated diverse-focused FAST channels; Fuse Studios, its in-house production arm; Ignition Studios, a specialized production company defining the future of inclusive content; a growing branded content and live events business; and Culture Collective, a suite of partner-owned FAST channels that add to the company’s massive scale in reaching multicultural audiences. To learn more, visit FuseMedia.com.
