Download the Australian Digital Advertising 2025 Pulse Check

GumGum has joined forces with Censuswide to provide the most in-depth snapshot of how Australians really feel about digital advertising. Assessing consumers’ likes and dislikes, advertising that oversteps the mark, and even the times of day people are most receptive, no stone has been left unturned in this comprehensive report, revealing Identity-based advertising is losing favor, while privacy-conscious, contextually relevant ad creative is gaining consumer trust and engagement.